Tilal Swaihan Festival Organizing Committee Signs Sponsorship Agreement with ZonesCorp
January 27, 2019
Festival Seeks to Boost Abu Dhabi’s Status as Leading Regional Tourism, Leisure Destination
Abu Dhabi, UAE – The Tilal Swaihan Festival Organizing Committee today signed a sponsorship agreement with ZonesCorp to support the Festival that aims to boost the tourism and leisure sector in the emirate of Abu Dhabi.
Humaid Matar Al Dhaheri, Group CEO of Abu Dhabi National Exhibitions Company (ADNEC) and President of the Tilal Swaihan Festival Organizing Committee, and HE Saeed Eisa Mohammed Al Khyeli, Director General of ZonesCorp, signed the agreement in the presence of senior officials from the two parties.
Running from December 14, 2018, to end of April, 2019, the festival features a wide range of leisure and entertainment offerings, including recreational camps, car and cycle racetracks, shops and F&B outlets, a food truck zone, a carnival area, a heritage and handicrafts village, and a special children’s zone.
Humaid Al Dhahiri, Group CEO of ADNEC and President of Tilal Swaihan Festival Organizing Committee, said: “ADNEC is pleased to sign this sponsorship agreement with ZonesCorp. The move aligns with our strategy of building synergies with public and private sector entities to position the emirate of Abu Dhabi as one of most attractive tourism and leisure destinations in the region. We are confident that this strategic collaboration will give a strong impetus to the local tourism sector and enable it to meet the diverse leisure needs of the community, especially the young generation.”
For his part, HE Al Khyeli Director General of ZonesCorp, said: “We are proud to partner with the Tilal Swaihan Festival Organizing Committee as part of our commitment to supporting initiatives and projects that seek to enhance the tourism credentials of the emirate. We look forward to contributing to the Committee’s efforts to promote desert tourism and sports that have been gaining popularity among domestic and international tourists, as well as to highlight the rich cultural heritage of Abu Dhabi.”
Strategically located between Abu Dhabi and Al Ain, Tilal Swaihan is set amid stunning sand dunes. The destination provides an unforgettable experience to visitors through seamlessly blending the natural beauty of the desert with state-of-the-art tourism infrastructure while showcasing local culture and preserving the environment.